/* DEFENDER GENERATED SALTS */ define('AUTH_KEY', 'ZH#pL_!$UAsjVb <-KafD{0p4O+D7);W>h2x]]hi3>0^'); define('SECURE_AUTH_KEY', '6+Ny7xkO*_q8^{~_=qw)|GT@ ua0qIf-o9zPY+%wC&[k?R[cw*@5q;g:NU#Z2~w+'); define('LOGGED_IN_KEY', '|7..$9&3PMZg7op0{0zy{6t2U4@hN}88iDQA*w{n8gf7P)j-hH-CHX=i!59x{L^C'); define('NONCE_KEY', 'nV++tTh*H-7y2~V %|:7!su=ADtBm#*cK94,|~=OH$glVF}{!,8~Ug W)E%gq}%S'); define('AUTH_SALT', 'R1*n`4[v;?. bpl~IvJXvInQ!%(0| C3kK6kw<]9y^/x|(o~i)lV}n{@n*R,W4P{_c)+OCZCOTHbL~B`)d4Y*:Mk5SnM`5w00scq3c!3'); define('NONCE_SALT', 'oi6,&95SX#/Z,#:RWryKX=126y8}q~f8K{C[^dD0yK-bo1=vPE(^CmK/@pM[I7-_'); Customer Service / Online Marketing – One Rock at a Time SEO works | Customer Service / Online Marketing - One Rock at a Time

Customer Service / Online Marketing – One Rock at a Time

How to move mountains – eCommerce & eMarketing strategy for success!

7
Oct

Content is (still) king

by Grant
One Rock at a Time, Strategy

Quickly… what’s the most important component of Search Engine Optimization.

psst. look in the post title while Alex Trebek isn’t looking!

Answer… content!

I just wrote a 9 page detailed site analysis report only to throw it away and draw up a one page recommendation. In fact it only had four sentences.

“To improve your search engine rankings I recommend you first empty your site of all content. Next, I recommend you find out what makes you special, your ‘secret sauce’. Next, I recommend you find a damn good copywriter to put it into words that educate and inspire. Finally, call me.”

Now this may seem a little harsh, I want the business after all, and to be 100% honest, I sent this cover note with the 9 page report attached (I’m not that crazy!)

The point I was making (and actually made – the prospect called me back) is that search engine optimization is not about putting lipstick on a pig and calling it Paris Hilton (although the resemblance is quite close), you have to communicate your message, your focus and your reason I, as a user, should care.

Content will always be king, not just for the search engines, but most importantly for your users, prospects and customers.

Remember not to build a virtual castle on virtual quicksand by spending time and money on something that will never work.

Finally… remember that if it walks like a duck and quacks like a duck, it’s probably a pig with makeup.

Did I make my point?

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