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Comment on Lesson learned – Obama wins with perfect (marketing) precision by Voices without Votes » Social Media and The Making of the President https://www.onerockatatime.com/2008/11/lesson-learned-obama-wins-perfect-marketing-precision/comment-page-1/#comment-781 Wed, 16 Sep 2009 17:53:36 +0000 http://www.onerockatatime.com/?p=258#comment-781 [...] Grant at One Rock at a Time, entrepreneurs have a lot to learn from the Obama campaign, which won with “perfect (marketing) [...]

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Comment on Cultivating a “Club Med Culture” in a “Brooks Bros.” World by Cultivating a “Club Med Culture” in a “Brooks Bros.” Business « Password Media https://www.onerockatatime.com/2009/07/cultivating-club-med-culture-brooks-bros/comment-page-1/#comment-754 Sat, 04 Jul 2009 19:45:56 +0000 http://www.onerockatatime.com/?p=446#comment-754 [...] Go here to read the rest:  Cultivating a “Club Med Culture” in a “Brooks Bros.” Business [...]

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Comment on Government Stimulus Package; Freedom of Optimization legislation. What does this mean for SEO companies? by Grant https://www.onerockatatime.com/2009/04/stimulus-package-great-news-for-seo-freedom-of-optimization-legislation/comment-page-1/#comment-718 Tue, 28 Apr 2009 06:36:33 +0000 http://www.onerockatatime.com/?p=401#comment-718 Yes… it was an April Fools Day joke.

I laughed, I cried, I had to explain it to my boss 🙂

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Comment on How much does a hot chocolate at Christmas cost? by Grant https://www.onerockatatime.com/2008/12/how-much-is-a-christmas-hot-chocolate/comment-page-1/#comment-711 Mon, 09 Mar 2009 04:38:33 +0000 http://www.onerockatatime.com/?p=357#comment-711 In reply to Matt Williams.

Matt. Thanks for your comments. I was in the UK last week. Service in US and UK may have different motivations (or lack of) and different cultural differences, however key to great customer service in either county’s is always common goals, buy-in from employees and customer-centric empowerment.

The biggest challenges come when resources are lacking (current economic climate), resources such as training, communications and personnel.

None of these replace great attitude from employees that love what they do, but they go a long way to making the place where they work more conducive to an environment where people actually want to work.

Some people just don’t “get it,” (and never will!) For the rest of the workforce there’s hope, just needs management that cares and enough resources (or creative options) to let people do the best job they’re capable of.

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Comment on How much does a hot chocolate at Christmas cost? by Matt Williams https://www.onerockatatime.com/2008/12/how-much-is-a-christmas-hot-chocolate/comment-page-1/#comment-708 Sun, 08 Mar 2009 20:35:10 +0000 http://www.onerockatatime.com/?p=357#comment-708 Waitrose is one of the better supermarkets in the UK and our local one is worth travelling to the edge of town for. They have a cafe which I’ve always found enjoyable to stop at while you’re shopping. Last week we went and it was awful. It was at the end of a long Saturday, there weren’t enough staff attending, the floor was littered with food that hadn’t been swept up, and the people serving had obviously gone beyond the end of their tether. I have always felt that you get to see the real quality of an organisation when conditions are hard. At the start of the days it’s really easy to give your best, to be attentive to the next customer even if the last one was hard to deal with, but when you are exhausted, things change, you have to dig deeper into your personal reserves of energy. A good company doesn’t allow harrassed employees to risk its brand, so it puts measures in place. I think the simple answer is that if you can’t give good customer service you are better off shutting the shop for the day.

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Comment on Google is human after all (that’s not always a good thing) by Ryan Townsend https://www.onerockatatime.com/2009/02/google-is-human-after-all-thats-not-always-a-good-thing/comment-page-1/#comment-705 Tue, 24 Feb 2009 16:06:42 +0000 http://www.onerockatatime.com/2009/02/google-is-human-after-all-thats-not-always-a-good-thing/#comment-705 It wasn’t just the free service, we pay for it as part of our Google Apps subscription and it was down for us too.

Even still, I don’t think for many email is really a critical service, they might think it is – but many people just use downtime as an excuse to sit around doing nothing – personally I welcomed the productivity boost!

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Comment on How safe is safe? Online banking demands confidence by Jamie https://www.onerockatatime.com/2009/01/safe-safe-online-banking-demands-confidence/comment-page-1/#comment-692 Thu, 19 Feb 2009 01:24:00 +0000 http://www.onerockatatime.com/?p=365#comment-692 Hi Grant!

You know, I bank online with Wells Fargo and have noticed this extra step they take as well. It’s important that companies do think about the details, because people will notice.

I enjoyed this post a lot! I’m going to continue to read your stuff!

-Jamie

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Comment on (Analytical) garbage in, (Digital) garbage out by SEO Expert Steve Wiideman https://www.onerockatatime.com/2008/11/garbage-in-garbageout/comment-page-1/#comment-690 Wed, 18 Feb 2009 16:36:42 +0000 http://www.onerockatatime.com/?p=269#comment-690 Grant, have you tried out the new Google Urchin product? I’ve been itching to give it a try but have been way to busy of late.

Love where you’re coming from on the importance of data, it’s too bad so many businesses neglect to hire a dedicated web analytics guru. It’s like they are shooting in the dark. Oh well.

Thanks for typo correction on my website, good lookin’ out!

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Comment on My bowl is half empty – the CPK soup experience by Grant https://www.onerockatatime.com/2009/01/my-bowl-is-half-empty-the-cpk-soup-experience/comment-page-1/#comment-684 Mon, 26 Jan 2009 01:00:17 +0000 http://www.onerockatatime.com/?p=360#comment-684 Update

I spoke to CPK head office. Very sympathetic, very apologetic.

They spoke to the manager. Told him (essentially) not to be a dick.

Sent me two free meal vouchers.

Not ideal, should never have happened in the first place, but okay outcome, enough for me to give them another chance.

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Comment on My bowl is half empty – the CPK soup experience by banquet manager https://www.onerockatatime.com/2009/01/my-bowl-is-half-empty-the-cpk-soup-experience/comment-page-1/#comment-680 Tue, 13 Jan 2009 04:38:20 +0000 http://www.onerockatatime.com/?p=360#comment-680 You said it…a well-trained customer service rep. there’s not too many of those anymore.
So You Want To Be a Banquet Manager

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Comment on My bowl is half empty – the CPK soup experience by Steven Bristol https://www.onerockatatime.com/2009/01/my-bowl-is-half-empty-the-cpk-soup-experience/comment-page-1/#comment-674 Sun, 04 Jan 2009 15:10:41 +0000 http://www.onerockatatime.com/?p=360#comment-674 I would comment here, but Allan already has.

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Comment on My bowl is half empty – the CPK soup experience by allan branch https://www.onerockatatime.com/2009/01/my-bowl-is-half-empty-the-cpk-soup-experience/comment-page-1/#comment-673 Sun, 04 Jan 2009 05:06:20 +0000 http://www.onerockatatime.com/?p=360#comment-673 Exactly the manager should have prepared a to-go bowl for you and apologized. How much does a bowl of soup cost them, 2 bucks? You’d be singing a different tune if you were overcompensated for the issue.

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Comment on How much does a hot chocolate at Christmas cost? by Grant https://www.onerockatatime.com/2008/12/how-much-is-a-christmas-hot-chocolate/comment-page-1/#comment-671 Sat, 03 Jan 2009 23:54:32 +0000 http://www.onerockatatime.com/?p=357#comment-671 In reply to Steven Bristol.

Work in LA… live in Vegas, it’s a helluva commute, but these days it’s about chasing the opportunities. Here all week and every other weekend. Tweetup welcome and looking forward to it!

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Comment on How much does a hot chocolate at Christmas cost? by Steven Bristol https://www.onerockatatime.com/2008/12/how-much-is-a-christmas-hot-chocolate/comment-page-1/#comment-670 Sat, 03 Jan 2009 01:55:27 +0000 http://www.onerockatatime.com/?p=357#comment-670 I didn’t know you lived in LA. I’ll let you know the next time I’m in town.

Great post. Absolutely correct.

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Comment on SEO for Dummies – not a book, a reality. Search engines are dumb. by Grant https://www.onerockatatime.com/2008/12/seo-dummies-book-reality-search-engines-dumb/comment-page-1/#comment-669 Fri, 26 Dec 2008 20:39:43 +0000 http://www.onerockatatime.com/?p=345#comment-669 In reply to Steven Bristol.

Steven, thanks for your comments.

I 100% agree there’s no easy road to success. I also believe SEO isn’t brain surgery in both the figurative and literal sense.

That being said… SEO can work in most instances for most companies, not so much from a ‘trick the search engines’ standpoint, rather from a ‘best practices’ standpoint to ensure your site ranks as high as it can for keywords that drive quality (defined by having the propensity to do what you want them to do when they get there) traffic to your site.

Good SEO *strategy*, along with folks that know what they’re doing to implement SEO best practices *specifically* related to your business goals is where I separate the bullshit from “the shit” – the good kind 🙂

To address your point about ‘same is good’ on content, I disagree.

When one takes a page as a whole, analyze and compare against higher-ranking competition, one can arrive at a ‘best practice’ for the particular keyword based on frequency, anchor text, ratios, linking, semantics, formatting etc. However “on page” content is only one part of the equation. Being interesting and unique, potentially drives eyeballs = links = authority in the eyes of the search engines.

Search engines are dumb, but they put great weight to what people are talking about.

Being unique gets people talking. You guys have a pretty unique voice, culture and product roadmap.

Your current voice says: “We’re better because we’re less.” – Not bad, but could it be more specific or interesting to attract search engines and links?

Your SEO voice might say the same, only more, and more “interesting”: “Screw Quickbooks, we’re everything you need to manage the finances of your small business without the bloat, expense or pain.”

As one part of an SEO strategy, your unique SEO voice will create interest because it uses competition, passion, problem and what you do; succinctly and in a way that promotes conversation = potential for links / authority.

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Comment on SEO for Dummies – not a book, a reality. Search engines are dumb. by Steven Bristol https://www.onerockatatime.com/2008/12/seo-dummies-book-reality-search-engines-dumb/comment-page-1/#comment-668 Fri, 26 Dec 2008 14:30:55 +0000 http://www.onerockatatime.com/?p=345#comment-668 Hi Grant,

Although I completely agree with your premise that search engines are dumb, that is exactly what makes me have to disagree with your point. For SEO you should write dumb content.

We had an SEO working for us for sometime and one of the big lessons we learned is that search engines like it when you sound just like everyone else. Why? because that’s how they are programmed. If you want people who are searching for unique keywords or phrases then yes, by all means, be unique, but if you are looking for ubiquitous results, then you probably need to be ubiquitous. We call it dull, boring writing and we hate it.

This is the biggest reason we think SEO is bullshit and no longer pander. It seems to be working for our business but our approach might not be best for everyone.

I’m sorry to say there is no easy road to success.

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Comment on Your competition isn’t lazy, complacent, dumb or indifferent. by Pages tagged "complacent" https://www.onerockatatime.com/2008/11/competition-isnt-lazy-complacent-dumb-indifferent/comment-page-1/#comment-662 Sun, 14 Dec 2008 06:05:26 +0000 http://www.onerockatatime.com/?p=316#comment-662 [...] bookmarks tagged complacent Your competition isn’t lazy, complacent, dumb or… saved by 1 others     minibronco bookmarked on 12/14/08 | [...]

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Comment on Making the most of a captive audience – lessons of LA traffic by ecommerce strategy | Digg hot tags https://www.onerockatatime.com/2008/12/making-the-most-of-a-captive-audience-la-traffic-lesson/comment-page-1/#comment-653 Mon, 08 Dec 2008 00:02:29 +0000 http://www.onerockatatime.com/?p=318#comment-653 [...] Vote Making the most of a captive audience – lessons of LA traffic [...]

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Comment on Do you have the time to blog? Good excuses are no excuse. by e-commerce strategy | Digg hot tags https://www.onerockatatime.com/2008/12/time-blog-good-excuses-excuse/comment-page-1/#comment-652 Sun, 07 Dec 2008 19:39:37 +0000 http://www.onerockatatime.com/?p=321#comment-652 [...] Vote Do you have the time to blog? Good excuses are no excuse. [...]

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Comment on Your competition isn’t lazy, complacent, dumb or indifferent. by Grant https://www.onerockatatime.com/2008/11/competition-isnt-lazy-complacent-dumb-indifferent/comment-page-1/#comment-643 Wed, 03 Dec 2008 06:11:01 +0000 http://www.onerockatatime.com/?p=316#comment-643 Either that or “Chariots of Fire” for a more mellow attack plan.

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Comment on Boiling down to the barista – Starbucks, Peets, Coffee Bean by Grant https://www.onerockatatime.com/2008/11/boiling-down-to-the-barista-starbucks-peets-coffee-bean/comment-page-1/#comment-642 Wed, 03 Dec 2008 06:04:04 +0000 http://www.onerockatatime.com/?p=310#comment-642 Thanks for posting.

Biggest challenge of any large organization is consistency of experience.

I was lucky enough to have witnessed a perfect ‘brand-aligned’ example of Starbucks’ touchpoints at work.

Consistency with the human element is a monumental task (hiring practices, training, accountability, management, mentorship, encouragement, motivation etc.) the great news about a website consumer touchpoint is the opportunity to create a much more consistent experience, repeatable, measurable and controllable.

With only one opportunity to make a first impression on the web, getting it right with an exceptional goal-driven experience is key.

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Comment on Boiling down to the barista – Starbucks, Peets, Coffee Bean by Mark https://www.onerockatatime.com/2008/11/boiling-down-to-the-barista-starbucks-peets-coffee-bean/comment-page-1/#comment-641 Wed, 03 Dec 2008 01:38:14 +0000 http://www.onerockatatime.com/?p=310#comment-641 That’s an interesting observation. Unlike your experience it seems to me that I too frequently manage to select(?) the outlier Starbuck’s franchises. That is my very simple request for a triple shot semi-dry cappucino frequently results in what I (even as a Brit) would consider to be a drowned latte. So I would suggest that there is a lack of consistency in the application of these principles across stores.

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Comment on Your competition isn’t lazy, complacent, dumb or indifferent. by allan branch https://www.onerockatatime.com/2008/11/competition-isnt-lazy-complacent-dumb-indifferent/comment-page-1/#comment-640 Mon, 01 Dec 2008 13:46:33 +0000 http://www.onerockatatime.com/?p=316#comment-640 I had to reread this post with “Eye of the Tiger” playing. Love it.

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Comment on Boiling down to the barista – Starbucks, Peets, Coffee Bean by Grant https://www.onerockatatime.com/2008/11/boiling-down-to-the-barista-starbucks-peets-coffee-bean/comment-page-1/#comment-637 Wed, 26 Nov 2008 04:43:08 +0000 http://www.onerockatatime.com/?p=310#comment-637 Experience is everything! Thanks for posting.

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Comment on Boiling down to the barista – Starbucks, Peets, Coffee Bean by chuckypita https://www.onerockatatime.com/2008/11/boiling-down-to-the-barista-starbucks-peets-coffee-bean/comment-page-1/#comment-636 Wed, 26 Nov 2008 00:42:49 +0000 http://www.onerockatatime.com/?p=310#comment-636 Whew! That’s a pretty insightful analysis. I’d never pay much attention to the whole stream of efficiency – Just give me my dang Hot Chocolate! (Not a caffeine drinker)

I oughta pay more attention to your posts though. I could definetely use a more “user friendly” experience for my blogs.

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Comment on (Analytical) garbage in, (Digital) garbage out by Grant Simmons https://www.onerockatatime.com/2008/11/garbage-in-garbageout/comment-page-1/#comment-626 Sun, 16 Nov 2008 17:06:45 +0000 http://www.onerockatatime.com/?p=269#comment-626 Thanks for the post.

Google is taking the lead on attempting to personalize the search engine results that appear, weeding out the ‘search engine only’ pages and focusing on consistent and authoritative relevance.

By giving permission to Google to track or by an algorithm that makes my head hurt, Google also seeks to deliver additional relevance based on historical trends across geo and ethno-demographics; so the search results you see are most relevant to you, your buying, searching, clicking and even your friends and colleagues preferences.

As far as analytics, there is a distinct need, and it is being addressed by some forward thinking and customer centric companies, for simplicity in analytics. As opposed to spewing a spreadsheet of charts, graphs, decimal points and a slew of numbers, these companies are providing action-based recommendations based on interpreting the analytical data, best practices and the competitive landscape.

Google is attempting the same through their site reviews / recommendations, but it’ll be the smaller, nimbler companies with their ears closer to the end user that will develop, deploy and really help in heralding the end of analytics confusion.

Analytics for the rest of us 🙂

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Comment on (Analytical) garbage in, (Digital) garbage out by Chuckypita https://www.onerockatatime.com/2008/11/garbage-in-garbageout/comment-page-1/#comment-625 Fri, 14 Nov 2008 23:52:15 +0000 http://www.onerockatatime.com/?p=269#comment-625 Google Analytics is wow – just overwhelming. In fact, most of the whole system of data gathering is. What keywords are you gonna read? How are you going to set up your post?

Next thing you know, there’s a million google bots setting up posts following google trends and you, or me, the reader – is getting exactly what?

A bunch of flashing signs and robotic products that no one wants… if they did – they’d go to Amazon or Ebay in the first place!

The guy who can develop the “human side” to the internet will win. And win BIG.

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Comment on I am on the list but not on *the* list by Grant https://www.onerockatatime.com/2008/11/i-am-on-the-list-but-not-on-the-list/comment-page-1/#comment-608 Tue, 04 Nov 2008 01:35:46 +0000 http://www.onerockatatime.com/?p=249#comment-608 Thanks Ronald, appreciate the insider info.

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Comment on I am on the list but not on *the* list by Ronald Lamar https://www.onerockatatime.com/2008/11/i-am-on-the-list-but-not-on-the-list/comment-page-1/#comment-607 Mon, 03 Nov 2008 23:00:34 +0000 http://www.onerockatatime.com/?p=249#comment-607 I am sorry that you had this kind of impression. No one should ever feel second class! That being said, I thought I would help you focus the frustration a bit.

I have worked in theater exhibition for 15 years and have been involved with hundreds of pre-screenings like this. The fault for your experience should not be put on the theater but should fall on the radio/tv station that issued the passes and a bit on Dreamworks as well.

The studio and the stations essentially “rent” the auditoriums for the time the movie is being shown. The rules for entry, ticketing, etc. all are decided by the studio and the stations. Any theater staff involved are following the guidelines given for the rental event.

Some people I imagine didn’t get to see it at all! The stations tend to over paper these events, usually issuing 50%-75% more tickets then they have seats available.

It is usually the theater that takes the blame though. I just thought I would help you with a bit of info from the other side!

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Comment on I’m a Twit by Barbara Nixon https://www.onerockatatime.com/2008/10/im-a-twit/comment-page-1/#comment-596 Thu, 02 Oct 2008 12:06:53 +0000 http://www.onerockatatime.com/?p=171#comment-596 Thanks so much for the link to my Twitter lexicon. I agree about the power of Twitter connections. My students at Georgia Southern University are also conversing with industry leaders via Twitter, making connections that would have been all but impossible even a few years ago.

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Comment on One-ply Customer Service by Mona https://www.onerockatatime.com/2008/09/one-ply-customer-service/comment-page-1/#comment-589 Thu, 25 Sep 2008 17:31:10 +0000 http://www.onerockatatime.com/?p=144#comment-589 Oy Oy Oy! Could not agree more… This goes beyond customer service. It starts I want to say within your own kitchen (or ahem! bathroom), if you please. Companies tend to penny and dime every move from staffing to servicing.

The last two companies I worked at were very much like that. At the first one we were made to be jacks-of-all trades, work an insane amount of hours with no respect for family or personal time; and here everything is done so on the cheap that the end result is sort of embarassing…

And while sometimes it may help the bottom line; in the end you may land on it – your butt! No pun intended – as a business.

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