Customer Service / Online Marketing – One Rock at a Time

How to move mountains – eCommerce & eMarketing strategy for success!

I’m not insensitive. I don’t want people that handle pigs to die. They have enough problems.

I do want to highlight the effect social networks have on news. Hysteria. Paranoia.

*This* pig will fly. Social media gives you wiinnnngs!

Twitter, Facebook and tens of other social networks empower individuals to be newsmakers and story-breakers and armchair journalists.

And it’s truly changed the landscape of news media.

The problem with empowering millions to interpret the news through their own personal periscope is that you get millions of personal viewpoints.

You get news faster. (And you get more of it!) But you also get exaggeration, hyperbole and the occasional litotes to balance it out.

Whereas before I could pick my handful of newspapers, blogs or news sites to get the reporting I appreciate, now I need to filter reams of social opinion to garner a modicum of truth (amongst the panic).

They say news travels fast and bad news travels faster. I say pig flu flies.

Today the dark side of human nature reared it’s head and gave me the virtual finger three times.

Driving on the 405 freeway this morning in unusually dense traffic for 6.50am, three drivers chose to demonstrate ‘driver entitlement’.

It appears they believed they owned the road, all four lanes of it.

My only error, perhaps, was assuming people are inherently good when they’re driving a few tons of metal at 30 mph.

Point of the rant?

Consumers often have the same entitlement mentality in dealing with websites they visit.

They believe that every button, every graphic, every action should be exclusively for them.

And why not?

Online we have the ability to deliver a customized experience, unique to the user, specifically to address their needs.

Not every visitor to your website is entitled to four lanes of the information ‘super highway’ to themselves, but they are entitled to receive a simple and effective method to accomplish what you’d like them to do.

Don’t entertain, facilitate.

How to keep your busness mind on track to deliver (actual) results = sanity!

The Search Agents SEO blog

Hopefully Mick Jagger and what’s left of The ‘Stones will forgive my hijacking of their song to illustrate a point.

Consumers often have expectations that are more than unreasonable.

Companies, retailers and manufacturers often expect a product to succeed beyond it’s marketplace opportunity.

The surest way of always getting what you want, is to set realistic expectations and goals.

Never set them too low. But be realistic in the success you hope to achieve.

In SEO this is particularly important in setting client expectations for success.

Be honest, be realistic and everyone ends up getting what they want.

As Mick sang “And if you try sometime you find, You get what you need