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Customer Service / Online Marketing – One Rock at a Time

How to move mountains – eCommerce & eMarketing strategy for success!

25
Oct

Fanatical, evangelists champion their own agendas

by Grant
One Rock at a Time

I’m sitting in Borders trying not to discuss politics with a loud guy next to me.

I wish people would realize that evangelizing to me won’t affect my political leaning, in fact it infuriates me when I give my opinion and it’s completely ignored, mainly because they are opinionated to the point of exclusion of all other opinion.

I feel exactly the same with loud and singularly focused websites, emails and non targeted marketing communications.

Seth Godin calls it “interrupting marketing” I call it annoying.

If you want me as a discussion partner or customer, first understand my motivation, listen, then target your message to me.

You’ll have a better chance of me listening, acting and converting.

Make me feel special… I might even buy something from you.

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