Hopefully Mick Jagger and what’s left of The ‘Stones will forgive my hijacking of their song to illustrate a point.
Consumers often have expectations that are more than unreasonable.
Companies, retailers and manufacturers often expect a product to succeed beyond it’s marketplace opportunity.
The surest way of always getting what you want, is to set realistic expectations and goals.
Never set them too low. But be realistic in the success you hope to achieve.
In SEO this is particularly important in setting client expectations for success.
Be honest, be realistic and everyone ends up getting what they want.
As Mick sang “And if you try sometime you find, You get what you need”
