Apple’s “I’m a Mac, I’m a PC” commercials have been a staple of advertising kudos, parodies and copycats.
Microsoft has attempted to humanize and outgun the Apple commercials by recruiting cute kids in what certain seniors would believe are tough ‘social’ tasks; publishing photos, creating slideshows, building panoramic prints etc.
This is the first advertising campaign where I believe Microsoft finally “gets it”. The ads work (mostly).
There is a slight problem with “Adam”, however, it appears the cute little girls far out “cute” little boys in viewer opinion, but overall the commercials convey the fact that Windows is “simple enough for kids to use”.
The reason this is necessary at all (aren’t all computers supposed to be simple?), is that perception has always been that multimedia tasks involving images, video, photos = Macs are easy, Windows is hard. This commercial from the 80’s(?) actually drives the reality home; kids understand Macs are simpler!
Perception is a powerful brand differentiator. What can you do to dispel or support perception to your brand advantage?
BTW, Macs are still simpler to use 🙂
