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Customer Service / Online Marketing – One Rock at a Time

How to move mountains – eCommerce & eMarketing strategy for success!

12
Dec

ROI on the web isn’t about financial investment

by Grant
Marketing, One Rock at a Time, Strategy

Many businesses are looking at their marketing Return On Investment (ROI) as a key area of focus when considering cost cutting, cost savings and cost justification.

Whether justifying to management or shareholders – I tend to blur the line of accountability between the two – in tough times every line item in a marketing budget tends to get scrutinized for efficiency, economy and priority.

ROI (Return On Investment) is a great metric – and buzzword – for bean counters. For project managers and marketers like myself a much better, and more fitting, interpretation would be Return On Implementation.

This is based on my “un-patented but all mine” success equation:

effort + smarts + implementation + follow-up = success

The term “investment” makes me think of one-off effort, the term “implementation” references a definitive and deliberate process to distinct and measurable goals.

What’s your ROI?

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