Customer Service / Online Marketing – One Rock at a Time

How to move mountains – eCommerce & eMarketing strategy for success!

Before you spend too much time, effort, energy and money (after all time is money) on optimizing and search engine marketing for every search engine out there, ask yourself a few questions.

1) Do I have the time, effort, energy and money to submit to all the major search engines (,, MSN, Yahoo)?

2) Should I focus effort on one or two niche search engines or directories specific to my market?

3) Should I just focus on Google and get exposure to over 60% of the searches conducted online?

For most campaign efforts, I recommend door #3 – it’s a big, valuable piece of the pie and normally more than most people can finish in one sitting.

Understanding and optimizing for your users and for Google is a tasty proposition (and a 5 course meal in itself!) Bon apetit!