Customer Service / Online Marketing – One Rock at a Time

How to move mountains – eCommerce & eMarketing strategy for success!

I’d like to apologize in advance for the deception in the title. Even though Plymouth, MN comes close (it just won best place to live in America)  there is no ‘perfect’ community either on or offline. But there are certain similarities in almost perfect communities that contribute to their success that we can look at as components to include in our “community building for success 101” projects 🙂

The Cornerstones of Community Building

#1 Empowerment

The community is the people and the people are the community. A community must give citizens the ability to define how the community operates and evolves.

#2 Relevance

The community must attract citizens by providing interest and an environment of relevance to their own needs. A community must be unique for them, yet allow many of the same to feel uniqueness through personalization and adaption.

#3 Discovery

The community must allow people to explore, discover and connect with each other, and themselves, through identification and leveraging of similarities, differences, interests and human nature.

#4 Participation

The community must illicit, encourage and support involvement so that citizens understand that they are the integral part of the community, the “raison d’etre” for the community’s existence, and to realize that without their participation the community potentially withers and dies.

Looking to build the next Facebook or LinkedIn?

Integrating these four components may not guarantee 5 million users overnight (you’ll have to invade a small country for that!), but they will lay a solid foundation for community building and increase your chances of success.

Welcome thoughts and comments!

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