I took some time out to comment on Google’s Panda update at The Search AGent’s blog, in the hope of dispelling some of the “Chicken Little” sentiment around the web.
Rule #1: Create unique, valuable content. Period.
Rule #2: In case you haven’t in the past… Follow rule #1.
Simple and hopefully calming news to the SEO crowd currently standing underway doorways or wiping their bottoms.
The more things in SEO change… the more they remain the same.