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	Comments on: Boiling down to the barista &#8211; Starbucks, Peets, Coffee Bean	</title>
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	<link>https://www.onerockatatime.com/2008/11/boiling-down-to-the-barista-starbucks-peets-coffee-bean/</link>
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		<title>
		By: Grant		</title>
		<link>https://www.onerockatatime.com/2008/11/boiling-down-to-the-barista-starbucks-peets-coffee-bean/comment-page-1/#comment-642</link>

		<dc:creator><![CDATA[Grant]]></dc:creator>
		<pubDate>Wed, 03 Dec 2008 06:04:04 +0000</pubDate>
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					<description><![CDATA[Thanks for posting.

Biggest challenge of any large organization is consistency of experience.

I was lucky enough to have witnessed a perfect &#039;brand-aligned&#039; example of Starbucks&#039; touchpoints at work.

Consistency with the human element is a monumental task (hiring practices, training, accountability, management, mentorship, encouragement, motivation etc.) the great news about a website consumer touchpoint is the opportunity to create a much more consistent experience, repeatable, measurable and controllable.

With only one opportunity to make a first impression on the web, getting it right with an exceptional goal-driven experience is key.]]></description>
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<p>Thanks for posting.</p>
<p>Biggest challenge of any large organization is consistency of experience.</p>
<p>I was lucky enough to have witnessed a perfect &#8216;brand-aligned&#8217; example of Starbucks&#8217; touchpoints at work.</p>
<p>Consistency with the human element is a monumental task (hiring practices, training, accountability, management, mentorship, encouragement, motivation etc.) the great news about a website consumer touchpoint is the opportunity to create a much more consistent experience, repeatable, measurable and controllable.</p>
<p>With only one opportunity to make a first impression on the web, getting it right with an exceptional goal-driven experience is key.</p>
]]></content:encoded>
		
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		<title>
		By: Mark		</title>
		<link>https://www.onerockatatime.com/2008/11/boiling-down-to-the-barista-starbucks-peets-coffee-bean/comment-page-1/#comment-641</link>

		<dc:creator><![CDATA[Mark]]></dc:creator>
		<pubDate>Wed, 03 Dec 2008 01:38:14 +0000</pubDate>
		<guid isPermaLink="false">http://www.onerockatatime.com/?p=310#comment-641</guid>

					<description><![CDATA[That&#039;s an interesting observation. Unlike your experience it seems to me that I too frequently manage to select(?) the outlier Starbuck&#039;s franchises. That is my very simple request for a triple shot semi-dry cappucino frequently results in what I (even as a Brit) would consider to be a drowned latte. So I would suggest that there is a lack of consistency in the application of these principles across stores.]]></description>
			<content:encoded><![CDATA[
<p>That&#8217;s an interesting observation. Unlike your experience it seems to me that I too frequently manage to select(?) the outlier Starbuck&#8217;s franchises. That is my very simple request for a triple shot semi-dry cappucino frequently results in what I (even as a Brit) would consider to be a drowned latte. So I would suggest that there is a lack of consistency in the application of these principles across stores.</p>
]]></content:encoded>
		
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		<title>
		By: Grant		</title>
		<link>https://www.onerockatatime.com/2008/11/boiling-down-to-the-barista-starbucks-peets-coffee-bean/comment-page-1/#comment-637</link>

		<dc:creator><![CDATA[Grant]]></dc:creator>
		<pubDate>Wed, 26 Nov 2008 04:43:08 +0000</pubDate>
		<guid isPermaLink="false">http://www.onerockatatime.com/?p=310#comment-637</guid>

					<description><![CDATA[Experience is everything! Thanks for posting.]]></description>
			<content:encoded><![CDATA[
<p>Experience is everything! Thanks for posting.</p>
]]></content:encoded>
		
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		<item>
		<title>
		By: chuckypita		</title>
		<link>https://www.onerockatatime.com/2008/11/boiling-down-to-the-barista-starbucks-peets-coffee-bean/comment-page-1/#comment-636</link>

		<dc:creator><![CDATA[chuckypita]]></dc:creator>
		<pubDate>Wed, 26 Nov 2008 00:42:49 +0000</pubDate>
		<guid isPermaLink="false">http://www.onerockatatime.com/?p=310#comment-636</guid>

					<description><![CDATA[Whew!  That&#039;s a pretty insightful analysis.  I&#039;d never pay much attention to the whole stream of efficiency - Just give me my dang Hot Chocolate! (Not a caffeine drinker)

I oughta pay more attention to your posts though.  I could definetely use a more &quot;user friendly&quot; experience for my blogs.]]></description>
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<p>Whew!  That&#8217;s a pretty insightful analysis.  I&#8217;d never pay much attention to the whole stream of efficiency &#8211; Just give me my dang Hot Chocolate! (Not a caffeine drinker)</p>
<p>I oughta pay more attention to your posts though.  I could definetely use a more &#8220;user friendly&#8221; experience for my blogs.</p>
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