Customer Service / Online Marketing – One Rock at a Time

How to move mountains – eCommerce & eMarketing strategy for success!

First, apologies to diamond lovers everywhere.

A recent engagement as VP of Global eCommerce at a company with ‘diamond’ in it’s name had me looking for an easy way to describe the roles and goals of the department whilst tying into the name and brand of the company.

For those in the know, the traditional 4 c’s of consumer evaluation of diamonds are:

• color
• carat
• cut
• clarity

and a few “we want to be different” folks have thrown in a fifth, either cost, confidence, corrupt etc.

So… without further ado, I present

The 6 C’s of eCommerce clarity!
Digital marketing efforts should introduce, improve or enhance:

• Connectivity
• Community
• Collaboration
• Commerce
• Credibility
• Competitive advantage

Different projects / clients have different needs, so there’s a sliding scale on priorities / order of the above, plus overlap in some cases… but I’ve found that measuring against these goals leads to great results!

—Have anymore c’s to add to the mix?

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